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Internet Marketing

Medical Internet Marketing: Empowering Success Through Technology

When it comes to the medical Internet marketing options that are available to your organization today, there are always a few important things to keep in mind. Remember that you aren’t just trying to connect to the largest possible audience with your marketing techniques – you’re trying to connect to the RIGHT audience. This is…

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The Future of Medical Technology in 2016 and BEYOND

When you think about how far medical technology in general has come in just a few short years, it’s easy to get excited about the future. What we once considered to be science fiction even a decade ago is quickly advancing to “standard operating procedure” in terms of modern healthcare. Disruptive technologies that completely change…

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Four Ways to Use Social Media for Reputation Management for Hospitals

Did You Know: 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility? Reputation is everything. In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to both manage and optimize their online presence. Consumers have…

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Five Things Doctors Do to Drive Away Patients and Kill Their Practice

Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual doctor’s offices must focus on providing both superior medical…

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Women in Healthcare – Five Social Medias Every Doctor Should Practice

According to the most recent census report, “since 1970, women have grown from 9.7 percent of physicians to 32.4 percent.” Female Doctors Practice Social Media Every year, more women are successfully navigating the medical field to carve out exciting practices in all fields of medicine.  Although women own the demographic in many social media, a…

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Neuromarketing: How to Get the Innate Responses You Want

As a physician, you are used to evaluating all of the nuances of various test results as a way to understand what is happening in your patient’s body. When it comes to marketing, some companies are doing the same thing, with the end goal being to understand what is happening in the target audience’s minds.…

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Top 5 Ways to Discourage Interest in Your Medical Website

As you work on your medical website, your main goal should be to get people (usually prospective or current patients) to stick around and read it. You want to establish yourself as an expert in your field, and you need your potential patients to trust you so they will feel comfortable calling and making an…

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The Future of Medicine: What Will They Think of Next?

As digital marketers, HealthCare Marketing Group is very attuned to the trends in technology. As a physician, you’re very attuned to the trends in your specialty and in medicine as a whole. In the 21st century, of course, technology and medicine intersect in ways that the doctors of just a couple of decades ago could…

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Healthcare CRM for Patient Retention

healthcare crm

Healthcare CRM (customer relationship management) is a huge area of untapped potential for your practice-building efforts, particularly in relation to patient retention. While customer relationship management may seem like something best reserved for the big industry leaders, small businesses and independent offices can stand to benefit from the services offered by the best CRM software:…

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