HealthCare Marketing
2018 Healthcare Marketing Strategies: Personalize & Engage
Yes, it’s June. And yes, it’s time to talk about 2018 healthcare marketing strategies. Don’t cram the strategic planning for 2018 into three days before the deadline. Take the time to assess what is working, look to the future, and finally give next year’s marketing plan the attention it deserves. Personalized Content Convert more potential…
Read MoreHealthcare Content Marketing: 5 Tips for Content that Ranks
The future of healthcare is here and it is digital – meaning that healthcare content marketing is a critical part of any marketing equation for a medical business. In fact, the vast majority of patients and clients expect their healthcare provider to, at the very least, have a strong online presence that affects not only…
Read MoreHealthcare Shot in the Arm – Three Healthy Medical Marketing Trends for 2016
2015 is about to end and now it is time to prepare the marketing strategies for the next year. Developing a successful marketing plan can be a long and delicate process. The way consumers buy is changing every day and medical practices are not exempt from this process. In order to ensure a competitive place…
Read MoreFive Things Doctors Do to Drive Away Patients and Kill Their Practice
Many people have a kind of aversion to going to the doctor. It is a legitimate condition, colloquially recognized as White Coat Syndrome, and causes anxiety, spikes in blood pressure and general uneasiness. The current environment in the medical provider market is extremely competitive, so individual doctor’s offices must focus on providing both superior medical…
Read MoreThree Simple Step to Keep Rogue Employees from Damaging Your Brand Online
At some point, every employer comes to the realization that dealing with negative employee behavior is a part of owning and operating a successful practice. From the smaller things like chronic lateness to the larger issues like theft of company property, the minute an employee becomes a team member, any number of issues are likely…
Read MoreWomen in Healthcare – Five Social Medias Every Doctor Should Practice
According to the most recent census report, “since 1970, women have grown from 9.7 percent of physicians to 32.4 percent.” Female Doctors Practice Social Media Every year, more women are successfully navigating the medical field to carve out exciting practices in all fields of medicine. Although women own the demographic in many social media, a…
Read MoreNeuromarketing: How to Get the Innate Responses You Want
As a physician, you are used to evaluating all of the nuances of various test results as a way to understand what is happening in your patient’s body. When it comes to marketing, some companies are doing the same thing, with the end goal being to understand what is happening in the target audience’s minds.…
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