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Posts by HCMGAdmin

Short Attention Spans and Medical Marketing: Solutions That Work

As technology gets bigger, it seems that our collective attention spans are getting smaller. You have probably noticed the trend toward providing bite-sized pieces of information that are more easily digested by your patients. In today’s world, where we can receive information in milliseconds literally at our fingertips, presenting your patients with large blocks of…

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Unintended Consequences of Life in the Internet Age

HealthCare Marketing Group is a team of individuals who are experts in their fields. This week, our Media Psychologist, Matthew McHolland, writes about the unintended consequences of living in the Internet Age. The Internet has become part of our anatomy in the 21st century. Americans spend hours online every day, and while research is taking…

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Top 5 Ways Virtual Reality Is Affecting Medicine

You’ve probably watched movies like The Matrix and Inception that feature the types of virtual reality that dreams (or nightmares) are made of. You’re also aware that virtual reality games are all the rage right now. Did you know, however, that virtual reality, shortened to VR, is also making a tremendous impact in the world…

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Neuromarketing: How to Get the Innate Responses You Want

As a physician, you are used to evaluating all of the nuances of various test results as a way to understand what is happening in your patient’s body. When it comes to marketing, some companies are doing the same thing, with the end goal being to understand what is happening in the target audience’s minds.…

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Damage Control: Overcoming a Poor Online Reputation

Most medical practitioners get one or more negative reviews at some point. As you know, positive outcomes just aren’t a guarantee when you are dealing with medicine, illness, injuries and operations. Also, when you work with people during tense times, emotions run high and personality clashes can come into play. While having a few negative…

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Top 5 Ways to Discourage Interest in Your Medical Website

As you work on your medical website, your main goal should be to get people (usually prospective or current patients) to stick around and read it. You want to establish yourself as an expert in your field, and you need your potential patients to trust you so they will feel comfortable calling and making an…

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The Future of Medicine: What Will They Think of Next?

As digital marketers, HealthCare Marketing Group is very attuned to the trends in technology. As a physician, you’re very attuned to the trends in your specialty and in medicine as a whole. In the 21st century, of course, technology and medicine intersect in ways that the doctors of just a couple of decades ago could…

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Boost Your Blog Traffic With These Tips

You’re writing blog entries regularly, but are your patients and potential patients taking notice? Who is reading what you’re writing? While one goal of crafting content is to attract the attention of search engines, it’s nice to attract human readers, too. Are you wondering how you can get your blog entries not only read, but…

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Social Media By the Numbers

You already know, in part because we’ve been telling you, that you need to have an active social media presence if you want to call your marketing strategy up to date. It’s one thing to know that social media marketing is important, but another to understand exactly how important. Here are some facts you need…

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Engaging Your Audience Through Social Media

If you’ve been following this blog for any length of time, you know we’re big proponents of setting yourself up with social media accounts and keeping them active. As a busy healthcare professional, we know that your time is limited, so you don’t want to waste time using strategies that are not (or no longer)…

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