Designing Your Marketing Campaign

 

Some marketing campaigns focus on maximizing the potential of a current patient base. Others rely on recruiting new patients through external media. Many combine tactics to align with your specific growth target. Following are just
some of the specific tactics we often recommend.

   
 

INTERNAL MARKETING CAMPAIGNS

  + Brochures & Logos
+ Websites
+ Presentation Folders
+ Stationery Systems
+ On-hold Audio Brochures
+ Referral Programs
+ Patient Reactivation
+ Physician Newsletters
+ Promotional Posters
+ Product Packaging
+ Staff Training
   
 

EXTERNAL ADVERTISING

  + Newspaper & Magazine Ads
+ Free-standing Inserts
+ Radio & TV Spots
+ Infomercials
+ Billboards
+ Promotions
+ Custom Procedure Videos
+ Internet Marketing
+ Direct-mail Postcards
+ Yellow Page Ads
+ Valpak Coupons
+ External Signage
+ Practice Liaison Training
+ Public Relations
+ YouTube Videos
   
 

MEDIA SERVICES

 

+ Media Research
+ Expert Placement
+ Placement Negotiations
+ Custom Tracking
+ Production Expertise

See why the HCMG can work for you!

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