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Senior Living Marketing: Not About Safety, Then What?

Senior Living Marketing

Recently, an article about improving senior care through technology showcased some of the most exciting products entering the market. Safe appliances, fall preventatives, health monitoring, and even smart toilets will be instrumental in improving daily life for many seniors. These tools will make houses safer, and extend the time loved ones can stay in their own…

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2018 Healthcare Marketing Strategies: Personalize & Engage

2018 healthcare marketing strategies

Yes, it’s June. And yes, it’s time to talk about 2018 healthcare marketing strategies. Don’t cram the strategic planning for 2018 into three days before the deadline. Take the time to assess what is working, look to the future, and finally give next year’s marketing plan the attention it deserves. Personalized Content Convert more potential…

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Healthcare Content Marketing: 5 Tips for Content that Ranks

healthcare content marketing

The future of healthcare is here and it is digital – meaning that healthcare content marketing is a critical part of any marketing equation for a medical business. In fact, the vast majority of patients and clients expect their healthcare provider to, at the very least, have a strong online presence that affects not only…

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Medical Internet Marketing: Empowering Success Through Technology

When it comes to the medical Internet marketing options that are available to your organization today, there are always a few important things to keep in mind. Remember that you aren’t just trying to connect to the largest possible audience with your marketing techniques – you’re trying to connect to the RIGHT audience. This is…

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Welcome to the New Age of Medical Digital Marketing

medical digital technologies 2016

Here is a shortlist of some medical digital marketing tips to help your medical practice dominate the new age in 2016 and the many years to come. Sadly, numerous healthcare organizations don’t necessarily know their brand’s reputation on the web either in a positive or a negative manner. Web reputation is extremely important to medical…

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The Future of Medical Technology in 2016 and BEYOND

When you think about how far medical technology in general has come in just a few short years, it’s easy to get excited about the future. What we once considered to be science fiction even a decade ago is quickly advancing to “standard operating procedure” in terms of modern healthcare. Disruptive technologies that completely change…

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Five Ways Medical Blogging Brings Patients to Your Practice

medical blogging

To Blog or Not to Blog – There is No Question About Medical Blogging! Every healthcare practice should have a medical blog. Whether it is a means of sharing important medical information with your patients, a way to introduce your medical practice to potential patients, or the place where you can transmit your professional expertise…

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Three Ways Medical Video Marketing is Changing Social Media Reach Online

medical video marketing

Discovering innovative ways to reach an existing audience and bring in new clients to a business can be a challenge. After saturating traditional media strategies like direct mail, radio, and television, healthcare professionals are on the search for new, cost effective media that actually converts such as medical video marketing. Many business professionals note that…

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