The Internet is the new-age marketing tool and because of this, medical practices all around the world have taken their advertising and marketing efforts online. Audiology marketing can reap benefits from going online, especially in times when most health care users turn to the Internet to look for medical services. A host of other arguments can be listed in favor of audiology marketing on the Internet.
Baby Boomers constitute one of the largest segments of health care users in the United States today. With this group turning to the Internet to stay informed and remain connected, and with the number of Silver Surfers rising everyday, it definitely makes sense to take audiology marketing online.
While concentrating on audiology marketing on the Internet, wise marketers place special emphasis on local search engine optimization (SEO). In fact, given that people searching for audiologists are looking for one in their community, local SEO can give loads of visibility to an audiologist’s website.Audiology marketing with focused SEO strategies also opens up opportunities to get ranked on search result pages for diverse search terms like “hearing aids” that may be related to your practice.
Marketers readily agree that in the service sector, no marketing ploy can equal the power of word-of-mouth referrals. This is also true for the health care industry. A social media presence is absolutely essential for audiology marketing. Reaching out to prospective customers, building a rapport with them, lending an ear to their problems, and suggesting solutions—an effective social media marketing strategy goes a long way in forging lasting customer relations. And, as every physician will agree, health care practices are built and sustained on these relations. A blog post highlighting a success story, a Facebook update about a new kind of hearing aid in the market, or a tweet about a change in the timings of your practice, are integral components of a comprehensive online marketing strategy.
To ensure that your practice benefits from a 360-degree audiology marketing strategy, call us at 800-258-0702; we at the HealthCare Marketing Group understand the nature of your practice and your requirements, perfectly.